Dan Mathews is the senior vice president of People for the Ethical Treatment of Animals (PETA) and is known for heading PETA's most controversial and attention-getting campaigns, including the "I'd Rather Go Naked Than Wear Fur" ads, as well as campaigns involving celebrities such as Morrissey, Pamela Anderson, Pink, and Paul McCartney.
He has been arrested over twenty times all over the world in his efforts to promote animal welfare. His most recent campaign has been against the Australian Wool Industry and the practice known as "mulesing." His recently released book is titled Committed: A Rabble-Rouser's Memoir. In 2007 Mathews was ranked 37th in Out magazine's "50 Most Powerful Gay Men and Women in America."
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