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The 66-0 win over the rival Boilermakers at Memorial Stadium in Bloomington comes one week since IU’s only loss of the season, against Ohio State. Thousands of fans braved frigid temperatures to attend the nighttime game.
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Executive director of Visit Bloomington Mike McAfee said hotels are 60 to 70 percent occupied when the Hoosiers host Purdue at Memorial Stadium.
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The Purdue Boilermakers have won three straight in the rivalry with IU.