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Independent pharmacies are closing at an alarming rate across the county, with many owners pointing the finger at Pharmacy Benefit Managers, or PBMs.
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The director of the campaign said it is designed to help Hoosiers better understand the role PBMs play in the price they pay at the pharmacy counter.
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The purpose of PBMs is to lower drug prices by acting as an intermediary between health insurers, drug manufacturers and pharmacies.