Workers at For Bare Feet in Martinsville are working around the clock producing Super Bowl Champion Denver Broncos socks.
The production room is full of enough navy blue and orange thread to churn out thousands of pairs of custom socks.
FBF Originals President Kelly Baugh says workers were on stand-by Sunday night. Many watched the game at the factory and began manufacturing socks with this year's Super Bowl champion before the game ended.
"They started production about eleven seconds from the end of the game. At that point, we knew," she says.
Baugh calls the new batch of socks 'hot market' meaning they're in high demand. FBF is distributing the socks around the country.
The company does business with just about every major sports outlet including NASCAR. They've been a licensee of the NFL since 1996.
A fire at their Helmsburg factory forced the company to relocate to Martinsville in 2011.