Cardinal Spirits has always offered carry-out for bottles of their spirits and for canned cocktails. With the tasting room closed due to COVID-19 restrictions, they've been taking online orders of those products and cocktail mixes for customers to pick up.
They also started making hand sanitizer. Co-owner Jeff Wulsich said they started out making it from their own spirits, which was costly and painful for the craft distillers, who hated to see their great-tasting products being used for sanitation.
Now they use isopropyl alcohol as the base, which comes in on a tanker truck. They combine it with other ingredients, and use their bottling equipment, which Jeff says will need to be rebuilt when all this is over with.
They sell some of the hand sanitizer to businesses and also give it away to individuals and organizations who need it and may not have the funds to purchase it.
The other strategy they have adopted during the pandemic is to announce on social media the minimum they need to sell each day to keep going. They reach their goals almost every day, and once they have, they announce it on social media, and encourge folks to support other local businesses.
Hear our conversation on this episode of Earth Eats.
