Business Partnership
Partner with the power of public broadcasting.
WFIU and WTIU’s programming is unique and local – it can’t be found elsewhere. Our audience is strongly connected with the station. They’re not just listeners and viewers, they’re passionate fans of WFIU and WTIU.
Our sponsors benefit from the halo effect: the positive sentiment listeners have toward businesses and organizations that support the station.
86%
"have acted in response to a public broadcasting partnership message"
74%
"hold a more positive opinion of businesses that support NPR"
73%
"prefer to buy products or services from companies that support an NPR station"
Source: Kantar, NPR State of Sponsorship Survey, June 2024.
Reach an engaged audience that is educated, influential, and connected to their community when you partner your business or organization with WFIU and WTIU.
You can support the work of WFIU and WTIU in our community and reach our unique audience through radio, television, or digital messaging.
It’s simple to get started: we work together to craft a message and plan on-air announcements for what you want to achieve. Your messages are delivered by a trusted voice in a clutter-free environment.
Join the 100+ local businesses and organizations who support WFIU and WTIU – and enjoy the support of our 90,000 TV viewers and 50,000 radio listeners.
Contact Marianne Woodruff at mawoodru@iu.edu or 812-855-9208 to learn more.
“WFIU listeners are typically “book people.” Just as they seek out excellent news reporting and arts programming, they choose to support independent bookstores like Viewpoint Books. We are grateful that WFIU connects us to people who believe just as strongly as we do that words matter.”
— Beth Stroh, Owner, Viewpoint Books...where words matter