In an increasingly heated discussion between the food industry and government officials, marketing to children won't touch one subject -- cartoon characters.
Voluntary guidelines have been introduced by officials for food marketing to children ages two to 17. Included are limits on salt, sugar, fat and sodium.
The food industry has fought back hard, arguing the limitations would ban healthy and unhealthy foods, like yogurt.
Opponents of tightening restrictions on marketing to children argue the choice of what children consume lies in the parent's hands.
In a concession, the government has agreed not to push for the ban of cartoon characters when marketing to children.