The Academy of Nutrition and Dietetics faced a sharp outcry from its members after announcing Kraft Singles would be the first product to bear the "Kids Eat Right" label.
Seventy-five thousand registered dieticians and food professionals expressed outrage at the "cheese product" being the first to receive the label and threatened to leave the group.
In response, the academy and Kraft split ways—but not before packages of Kraft Singles hit the shelves bearing the logo.
Kraft originally agreed to finance education and research in exchange for the label, and argued the purpose was to bring awareness to calcium and vitamin D deficiencies in children.