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Liquor Store Experiencing Revenue Growth Months After Sunday Sales Took Effect

(Lindsey Wright, WFIU/WTIU News)
(Lindsey Wright, WFIU/WTIU News)

It’s been nearly 10 months since Indiana legalized Sunday alcohol sales.

Although liquor stores were largely against the change, some are reaping the benefits; but some breweries aren’t fairing as well.

Sundays are now one of the busiest days of the week for the Beverage Shop, a liquor store in Ellettsville.

General Manager Adam Sulinski says revenue is easily up 5 to 6 percent weekly since Sunday alcohol sales became legal.

"We’ve actually been waiting for it to slow down or maybe wear off, but its not," Sulinksi says. "I think people have adjusted themselves now to have Sunday as a true weekend day."

Before the law took effect some breweries raised concerns about how it might impact their bottom line.

Under the old state law, breweries had a monopoly on carry out Sunday sales. While some say they haven’t noticed any change, Upland Brewing Company says it’s seen a notable difference, even in Sunday food and on-site beer sales.

In an email, officials say the brewery is finding new ways to adapt to the law.

Sulinksi says he still sees a fight ahead for cold beer sales, which only liquor stores can currently do. Convenience and grocery stores want to see that change, but Sulinski stands firmly against it. He says Sunday sales may hold it off, at least for a little bit.

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Lindsey Wright is a reporter and anchor for WTIU/WFIU news. She is originally from Indianapolis, Indiana and studies broadcast media.