Mar 02 Monday
The Jacobs School of Music presents a Guest Master Class by David Ying, cello.
The Jacobs School of Music presents a Master’s Recital by Laura Andrea Pacheco Nieto, composition.
Join us for an evening with author and IU professor Raiford Guins to celebrate the release of his new book, King Pong: How Atari Bounced Across Markets to Make Millions. Raiford will be joined in conversation by author and IU professor Rachel Plotnick.ABOUT THE BOOK:Why and how Atari’s first video game PONG established an industry that shapes consumers’ relationships to technology to this day.
PONG is one of the longest- and most consistently circulating video games. Released in 1972, it remains at our fingertips as Android or iOS app, hosted at freepong.org and the Internet Archive, and even released as A Tiny Game of Pong for the Apple Watch. Despite its simplicity and ubiquity, Atari’s PONG encapsulates far more than the history of a video game and an iconic game company. King PONG is the first book dedicated to an unassuming game that changed the world. Through the prisms of product positioning, market development, and category creation, Raiford Guins answers the question of why Atari’s inaugural product succeeded and why it endures.
The author of Game After and Atari Design, and an excavator of the “Atari landfill” in New Mexico, Guins brings us a unique history that reconsiders the launch of Atari’s PONG through the lens of the company’s business practices. He follows the young Silicon Valley startup from its early days of positioning its new product within the existing coin-op amusement industry to its establishment of a consumer industry for home video games—a story of remarkable market development innovation. Written with a passion for video games and a historian’s insight, the book animates the business exploits of one of the fastest growing and most influential companies ever.
The Jacobs School of Music presents a Faculty/Guest Recital by Gábor Varga, clarinet (guest) and Chih-Yi Chen, piano.
The Jacobs School of Music presents a Performer Diploma Recital by Lucas Harvey, saxophone.
The Jacobs School of Music presents Jazz @ the BCT with the Latin Jazz Ensemble.
The Indiana University Latin Jazz Ensemble is a 25-piece ensemble led by trombonist Wayne Wallace and rhythm section coach Andy Miller. The ensemble plays the best of Afro-Caribbean dance music, Latin Funk, as well as Latin Jazz from throughout the African diaspora.
Please join us for a fun-filled, high-energy evening. Bring your dancing shoes!
¡A gozar!
FREE EVENT! NO TICKETS NEEDED!
The Jacobs School of Music presents a Master’s Recital by Natalie Nef, violin.
The Jacobs School of Music presents a Doctoral Recital by Yu-En Hsieh, viola.
The Jacobs School of Music presents Hot Tuesdays: Jazz Combos.